We conducted research on improving digital gifting experience for the giver through adding a personalized video message in comparison to adding a text message. In order to test this, we developed a web application in which users could record and personalize their own video message, and measured their emotions before and after recording a video. Our research has shown that recording a personalized video message in the process of ordering a gift has a positive influence of the emotions of the gift-giver.
This course was an introduction for me on conducting scientific research, and it set a nice basis for upcoming research projects. I learned that there is already a lot of research done, which you can and should use in your own research. This can only make it stronger, and makes sure that you are enabling new research findings.
Eindhoven, The Netherlands
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